Case Study
Sally's Walkthrough
Opal Onboarding v3
A 36-year-old stay-at-home mom of three walks through the Opal onboarding for the first time. Every thought. Every hesitation. Every moment it landed.
S
Sally
Thinks in hard rules and consequences. Downloaded Opal to manage her entire family's screen time, not just her own. She says "holds me accountable," never "mindful."
"I need something that actually locks their phones at 10 PM. Not a suggestion. A rule."
01 / 16
Narrative Opening
"I was born underground"
02 / 16
Philosophical Framing
The Crack
03 / 16
Authentication
Auth / Sign Up
04 / 16
Chat — Goal Selection
What do you want to change?
05 / 16
Chat — Age
How old are you?
06 / 16
Chat — Occupation
What do you do?
07 / 16
Chat — Family Size
How many kids?
08 / 16
Chat — Screen Time
Screen time
09 / 16
Chat — Pattern Recognition
The pattern
10 / 16
Emotional Peak
The Sleep Question
11 / 16
Transition to Action
Show me
12 / 16
Permission Request
Permission
13 / 16
The Reveal
The Reveal
14 / 16
Sally's Screen
Sally's Rules
15 / 16
Commitment Device
The Streak
16 / 16
Narrative Closing
The Final Crack
Analysis
The Verdict
How Opal's onboarding performed for a family-focused parent persona.
✅ What Worked for Sally
- ✓ "My family's screen time" as an option
- ✓ "Parent / Caregiver" as a first-class role
- ✓ The sleep connection: "your kids get the tired version of you"
- ✓ Privacy reassurance on the permission screen
- ✓ "Sally's Rules" — hard rules with consequences
- ✓ The 8-year reveal — personal, visceral math
✗ What Didn't Land
- ✗ "I was born underground" — confusion, not intrigue
- ✗ The final mythological crack screen — lost her
- ✗ No mention of setting rules for her KIDS' devices
- ✗ The chat never asked about her children's ages or habits
→ What Would Fix It
- 1. Add a family setup flow after individual onboarding
- 2. Ask about each child's age and primary apps
- 3. Let Sally set rules per child, not just for herself
- 4. Replace mythological bookends with concrete outcomes for family-focused users
Sally's Full Walkthrough
Sally's Narration
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